Time as the Ultimate Accessory

In 1947, Harper’s Bazaar wrote that “no woman is fully dressed without her wristwatch.” It was a striking statement for its time, because the watch was no longer just a tool—it had officially entered the world of fashion. Since then, magazines and runways have reminded us that a timepiece can be as important as a pair of shoes or a handbag.

Think of James Bond’s Omega, Jackie Kennedy’s Cartier, or the countless covers of Vogue and GQ where watches have been styled as the finishing touch. Fashion has always understood something simple: a watch doesn’t just tell time, it tells who you are.

When Fashion Media Turns Its Gaze

That’s why it matters when fashion magazines stop to spotlight a watch brand. Coverage in outlets like British GQ—where our Pagani Design 1662 Seiko GMT NH34 recently appeared in the “Time and Time Again” feature—doesn’t just show a product. It shows that watches remain relevant in conversations about style, taste, and identity.

Fashion press has the power to elevate what people notice. And when they notice, they talk, they share, they wear. It’s a cycle that has kept the watch industry vibrant long after the smartphone made “checking the time” redundant.

Pagani Design and Affordable Luxury

At Pagani Design, we’re proud to be part of this ongoing story. We know that not everyone can—or wants to—spend five figures on a watch. But everyone deserves the feeling of strapping on something timeless, elegant, and full of character. That’s why we build homage pieces: tributes to iconic designs, crafted with sapphire crystal, ceramic bezels, and 316L steel, but priced for the real world.

Our presence in GQ isn’t just an editorial mention. It’s proof that accessible luxury has earned a place in the fashion dialogue. Because the true essence of style is not exclusivity—it’s expression.

And a watch, perhaps more than any other accessory, is still the most personal way to express it.